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Thursday, July 17, 2014
Author, Author Shine Out Loud, New Audio Book with Pittsburgh Connection
Wednesday, July 16, 2014
Award Winning Military Historical Novel Author Completes Trilogy
If you’ve always wanted to know what happened to that baby
born in FLYING SOLO, the wait is over! WAITING
IN THE WINGS answers all of your questions! Explore a journey of loss and
love regained! Get your copy of this five star, page turner today! If you
order from AgeView Press, you can get the signed
boxed set for 29.99! Just click here! What a
superb Christmas gift! Remember proceeds from the sale of these books to
support the USO and Vietnam Veterans!
Thanks so much for your support! - and as always, if you
have read this wonderful books, please post a couple of sentences as a review on
Amazon and
Barnes and Noble!
Sunday, July 13, 2014
Author, Author, Shine Out Loud Guest, Fran Hawthorne, On Being an Ethical Consumer
FRAN HAWTHORNE
Moving
from California to New Jersey to New York, Fran Hawthorne has spent more than
25 years covering health care, politics, finance, and the nexus of business and
social activism, as an editor and writer at Fortune, BusinessWeek,
the Bergen Record, and Institutional Investor (where she’s
now a senior contributing writer). Her award-winning fifth book, Ethical Chic: The Inside Story
of the Companies We
Think We Love, was named one of the best books of 2012
by Library Journal. Among her other books are the award-winning Pension
Dumping (Bloomberg Press) and Inside
the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat
(John Wiley & Sons). In addition, Hawthorne writes regularly for The New
York Times, Newsday,The Scientist, Chief Executive
magazine, Crain’s New York Business, and
other publications. She graduated Phi Beta Kappa from the University of California
at Berkeley.
Fran Hawthorne |
AWARDS:
ETHICAL CHIC American Library Association: One of the Best of the Best of the
University Presses
PENSION DUMPING won 2 awards:
Book of the Year--Business & Economics (bronze), 2008, ForeWord magazine
Excellence in Financial Journalism: Books (first
place), 2009, New York State Society of Certified Public Accountants
General consumer issues:
1.Many people feel like it’s pointless to try to be an
ethical consumer. “What difference does my one plastic bag make to the vast
problem of climate change?” One reply is: “If all of this show’s listeners
brought one reusable canvas bag to the grocery store each time they shopped,
instead of taking a new plastic bag, they would together save tons of gallons
of petroleum.” But there’s also a bigger answer. We can’t give up. Yes,
government and industry must do their part, and their parts are much bigger
than ours, but the problems are so huge that we must all share in the solution.
And we can’t start by carefully considering what, where, and how we consumer
and shop.
2. Another concern I hear frequently is: “I care about so
many issues – saving energy, alternative energy,
recycling, sweatshops, animal products, organic goods …. How can I find a store
or product that’s perfect in all these categories?” Of course you can’t! So you
have to set a few top priorities, and then find the best possible products and
merchants (which my books try to help you do).
Company by company in Ethical Chic
Ethical Chic: The
Inside Story of the Companies We Think We Love analyzes six well-known
companies with a reputation for being socially responsible as well as “cool,” to
see if they deserve those reputations. Here are the main talking points for
each:
Apple
Apple customers worship Steve Jobs, and love their i-gizmos
so much, that they want to assume that Apple has been as much of a pioneer in
ethical issues as it has been in tech. But that’s just not true. It was one of
the last tech companies to pay attention to environmental concerns, and it
ignored the horrible working conditions in Chinese factories for years.
Starbucks
Starbucks is a fascinating set of contradictions. Yes, its
employees get health insurance and stock options, and it is constantly seeking
new ways to be green. But it seems blind to some basics. It doesn’t do enough
to encourage reusable cups. It fought union drives in very nasty ways. And why
does it still sell bottled water?
Trader Joe’s
Trader Joe’s violates almost every precept of a socially
responsible business: It’s part of a secretive, big, multinational chain. It
does not buy local. It sells pre-cooked food that requires extra packaging and handling.
It isn’t union. It isn’t all organic. And yet, ethical customers love it
because it’s fun (and cheap).
American Apparel
Hopefully, the recent, headline-making changes will solve
American Apparel’s biggest problem -- by firing its CEO, Dov Charney, a really
creepy guy accused of multiple charges of sexual harassment – while maintaining
the company’s strengths: Hip clothing made in California under really good
working conditions, with strong support for immigrants’ rights.
Timberland and Tom’s of Maine
Both of these are truly stand-out companies that provide a
model for ethical businesses: They strive to reduce energy consumption, use
natural ingredients, and treat their workers well. The worry is that both have
been bought by bigger conglomerates. Will their new owners maintain these
ethical standards?
WHERE TO BUY BOOKS and LINKS
CONTACT INFO
email:
fran@hawthornewriter.com
Twitter:
@hawthornewriter
Website:: www.hawthornewriter.com
Linked In: Fran Hawthorne https://www.linkedin.com/profile/view?id=2305534&trk=nav_responsive_tab_profile
Joanne Quinn-Smith, host of "Author, Author Shine Out Loud" is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania and an expert on Web 2.0 Branding, 2009 National SBA Small Business Journalist of the Year, Author "Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One." Available at:http://www.amazon.com/dp/B00DHKVJOG
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